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Author: Karen Spaeder

market your business on social media

Should You Market Your Business on Social Media?

Trying to figure out how to market your business on social media? You’re not alone. In fact, you’re in good company. Even the biggest brands in the world are still trying to figure out how to navigate the world of social media marketing — and,

Marketing habits of successful franchisees

7 Marketing Habits of Successful Franchise Owners

If you have lofty plans to purchase or grow a franchise location, it’s essential that you stick to habits and behaviors that have worked for successful owners like you. In this article, we discuss marketing habits in particular, although there are many other daily habits

FAQ about social media marketing

FAQ About Social Media Marketing

Do you have FAQ about social media marketing? You’re in the right place. Social media has become a major part of the average person’s life. In 2020, over 3.6 billion people were using social media worldwide, a number Statista projects to grow to almost 4.41

online shopping and social media tips

The Best 7 Social Media Tips for Small Businesses

Social media can be a powerful tool, but it can also be overwhelming and confusing. As a franchise or small-business owner, you are inundated with social media tips and technology options. Which platform should you focus on? How do you get started? How the heck

social media trends lady getting likes on social media

Top 5 Social Media Trends to Watch in 2022

If you’re like most business owners, you’re wondering what the next big social media trends will be. After all, everyone is looking for an edge in this changing marketing world. Are we going to see new social media platforms in the coming years, or will

12 days of local content ideas

12 Days of Local Content Ideas to Boost Your Following

In between sipping eggnog, exchanging white-elephant gifts and baking cookies, you still have to find time for posting local content if you’re a business owner. This time of year, as busy as it is for you personally, is also a prime opportunity to connect with

Instagram caption ideas

11 Days of Instagram Caption Ideas

In our last post, we explained Instagram grid layouts — an easy way to make your page look like one cohesive work of art instead of a random series of photos. Now that you’re an Instagram grid guru, you might be wondering, what do I

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