As you may already know, hashtags are conversation starters. You can use them on Twitter, Instagram and Pinterest (less so on Facebook) to connect with your target audience around topics of relevance to your brand. You can also create brand-specific hashtags for various purposes. For
When you’re looking to boost your Twitter following, it’s tempting to want to make it happen overnight. Nobody wants to have 43 followers when you could buy thousands all at once, right? However, buying followers or resorting to other black-hat tactics simply won’t get you
We often talk about leveraging social media to boost a brand’s reputation, customer base and connection with its audience. But let’s not forget about the importance of building a personal brand as well. People are more likely to buy from people they trust, and social media
Have you ever thought about starting a blog but stopped short anytime you sat down to write? Whether due to other distractions, procrastination or just plain old writer’s block, there will always be times when the words don’t flow freely from your fingertips. I can
In marketing for franchisors and franchisees, we often get asked this question: “How do we make a good offer?” Everyone’s trying to figure out how to turn online interactivity into off-line, in-store sales. And when done right, a compelling offer can do just that. When you’re
This is not a post telling you all the things you’re doing wrong on social media. Nor is it a list of things you should be doing to increase your social presence. Now that we’ve gotten that out of the way, I’ll tell you what we
Competition isn’t a bad thing in business. It keeps you on your toes, allows you to improve continually, and gives you a chance to see what works and what doesn’t with your target audience. Social media has made it easier than ever to research your competition
The quick answer is no. You should try to get more engagement. The long answer is more complicated. First off, let me make a few disclaimers here. I’m not addressing the businesses that have five, 10 or 30 likes. If your business only has as
It’s every brand’s dream to have a huge following on social media. When your customers are talking about you in positive ways, they’re doing much of the work to spread awareness of your brand, for free. Still, there are brands that struggle to establish themselves
To drive more customers into your store, the easiest solution is to create an online offer and share it far and wide. People who are interested (and who weren’t before) now flock to your establishment to get that discount, and now you have a busy,
