It’s every brand’s dream to have a huge following on social media. When your customers are talking about you in positive ways, they’re doing much of the work to spread awareness of your brand, for free. Still, there are brands that struggle to establish themselves
As a franchisor, you devote considerable time and resources to getting your branding just right. From developing a logo and messaging to creating brand guidelines and marketing materials, there’s a lot that goes into that initial blueprint for all of your marketing efforts. At the corporate level,
Most top brands today would agree that having a presence on social media is a must. If your business has multiple locations run by individual owners or managers, however, it’s not enough to tell your franchisees to set up accounts on Facebook, Twitter and LinkedIn. They’ll
As a franchisee, you likely have at least a vague idea of the importance of social media to your business. That is to say, you keep hearing that you need to be on social media. But can you succinctly explain why, how, where and when?
It starts off innocently enough. Let’s say you have a brand-new coffee shop, and you are super proud of it, as you should be. You know you need a Facebook page to promote it, so away you go, setting up your business page and inviting
Did you catch last week’s post featuring 15 days’ worth of social media content ideas? If not, give it a quick read, and then round out your month with today’s post. Let’s jump right in! Day 16: Post a poll. It doesn’t have to be
You might already know that it’s important to publish new content regularly on social media. What might not be quite so clear? Knowing what to publish. If you’re running low on ideas for your content calendar, this two-part blog series should help you get the creative
Social media can be a great tool to boost sales and increase traffic to your website or storefront. However, if you’re new to social media, jumping in can be overwhelming, and you may be unsure where to begin. Here’s a list of 5 do’s and
