Have you ever noticed that the most successful brands on social media tell stories? And we’re not talking about an occasional story — these businesses are built on storytelling. It’s in the way they sell their products, their ads, and

Trying to figure out how to market your business on social media? You’re not alone. In fact, you’re in good company. Even the biggest brands in the world are still trying to figure out how to navigate the world of

If you have lofty plans to purchase or grow a franchise location, it’s essential that you stick to habits and behaviors that have worked for successful owners like you. In this article, we discuss marketing habits in particular, although there

With the Lunar New Year currently in full swing, you may see your social media feeds filled with information about this important holiday. As people clean their homes, exchange red envelopes of good fortune, and usher in a new year

Social media can be a powerful tool, but it can also be overwhelming and confusing. As a franchise or small-business owner, you are inundated with social media tips and technology options. Which platform should you focus on? How do you

If you’re like most business owners, you’re wondering what the next big social media trends will be. After all, everyone is looking for an edge in this changing marketing world. Are we going to see new social media platforms in

In between sipping eggnog, exchanging white-elephant gifts and baking cookies, you still have to find time for posting local content if you’re a business owner. This time of year, as busy as it is for you personally, is also a