As a franchisor, you devote considerable time and resources to getting your branding just right. From developing a logo and messaging to creating brand guidelines and marketing materials, there’s a lot that goes into that initial blueprint for all of your marketing efforts. At the corporate level,
Social media analytics remind me of the Wikipedia rabbit hole. You try to look at one simple thing, and next thing you know, you’re several pages away on a completely different topic. Fascinating information, but is it really useful? The amount of data available to
Most top brands today would agree that having a presence on social media is a must. If your business has multiple locations run by individual owners or managers, however, it’s not enough to tell your franchisees to set up accounts on Facebook, Twitter and LinkedIn. They’ll
At Rallio, we meet with corporate offices that have a varied number of locations (or franchisees, agents, offices and so forth) under them. Many of them understand how essential local pages are to their business, but for others, the idea of monitoring and managing that many
ROI. Everyone’s looking for it. It’s a short leap from being able to track engagement online to asking how it will help your business. Through the power of the internet, the ability to monitor and analyze data from marketing efforts has never been greater. We
