This post is an updated repost of a previously published article. As a franchisor, you put a lot of time and resources into branding your business. Logo development, brand guidelines, marketing materials and brand visuals are just a few of the ways you create an
In the cluttered world of social media, distinguishing yourself from the competition is more important than ever. Brands are vying for attention, and your brand voice can help you stand out from the crowd. Your brand voice complements its visuals, and vice versa. While your
Buying a franchise is a significant investment — and it goes without saying that franchisees want to be successful in business to make that investment worth their while. Having a clear marketing plan for them will help them come out of the gate strongly and
If you read about the most recent changes to Facebook’s algorithm, then you might be wondering how the changes affect brands. As a social media and reputation management firm, Rallio always strives to help brands optimize their online presence and their advertising budgets. So if
Browsing my Twitter feed the other day, I came across a tweet that gave me pause. Here it is: your why really isn’t that important to your customer, what your business/product/service can do for them is much more important — Claire Boyles (@ClaireBoyles) July 10,
