Social media marketing has undergone a lot of changes over the past decade. Some of these changes have been for the better, some for the worse, and some are still up in the air. But regardless of how you feel about social media marketing, you
Around the world, over 4.26 billion people were using social media worldwide as of 2021. That number is projected to increase to nearly 6 billion by 2027. It’s safe to say that if you’re hoping to capture the attention of some of those users, you’ll
Have you ever tried to post an ad on Facebook or Instagram and had your ads rejected? This happens more often than you might think, and it can be a frustrating experience — especially if you’ve put a lot of time and effort into your
It’s no secret that people are using Facebook, Instagram, and other social platforms to find local businesses, hunt for new jobs, and learn more about their favorite brands. But with all the different platforms out there, it can be hard to know how best to
In our last post, we explained Instagram grid layouts — an easy way to make your page look like one cohesive work of art instead of a random series of photos. Now that you’re an Instagram grid guru, you might be wondering, what do I
So you have a special offer, promotion, announcement or video you want to email to your customers. But what do you do if your email list could fit on, uh, a sticky note? Or, more to the point, how do you grow your email list
As a franchisee, you buy into a system that includes brand recognition and certain business processes. Instead of starting from scratch, you can lean on the corporate brand to an extent as you get up and running. There are, however, certain things you shouldn’t rely
When Shane Evans and her husband, Wayne, co-founded Massage Heights back in 2004, they had a vision to provide professional, affordable massage therapy services. Now a thriving franchise with dozens of locations across the United States and Canada, Massage Heights continues to expand. Their Retreats
We’re about a week into 2021, and we’re acutely aware of how quickly time is passing. For franchises and SMBs that are still wondering how to approach their social media marketing this year, it’s important to be aware of the top Instagram trends. With expanded
As we trudge through the final days of 2020, many people are ready for this year to end and welcome in 2021. If you’re a social media manager (by name or by definition), the burnout can be real. However, when the clock strikes midnight on
