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Tag: social media marketing

11 Days of Instagram Caacption Ideas

In our last post, we explained Instagram grid layouts — an easy way to make your page look like one cohesive work of art instead of a random series of photos. Now that you’re an Instagram grid guru, you might be wondering, what do I post on Instagram? Glad you

Quick Guide to Instagram Grid Layouts

Around the world, thousands of businesses use Instagram to market their products and services. Whether you’re selling your new lipstick line or promoting your life coaching program, there are so many ways to connect with your target audience, build a following, and grow your business. One way to connect with

3 Critical Questions to Ask Before Slashing Your Marketing Budget

This post was originally published in October 2020 and has been updated. There are many different ways to trim your budget as you consider your business spending for 2022. While there may be certain cost-cutting measures you can take, however, your marketing budget should not be one of them.  Internet

3 big reasons you need influencer marketing

3 Big Reasons You Need Influencer Marketing

It’s harder and harder to get people’s attention these days. As consumers thumb through their social media feeds, you have only nanoseconds to stop the scroll. Marketers are getting savvy about solving this problem, however, and influencer marketing is one way to stand out from the crowd. Influencer marketing involves

4 Big Reasons You Need Localized Social Media Content

Social media is the first and last impression your customers will see of your brand on the web. You need to stand out from the competition and post localized social media content that is engaging and speaks to your audience.  There are several benefits of posting localized social media content

12 Surefire Ways to Grow Your Email List

So you have a special offer, promotion, announcement or video you want to email to your customers. But what do you do if your email list could fit on, uh, a sticky note? Or, more to the point, how do you grow your email list so you actually have people

3 Simple Ways to Increase Your Exposure Online

Are you looking to increase your exposure online? With so many different types of media competing for your audience’s attention, standing out can feel challenging — but it’s not impossible.  Rather than try to implement every idea under the sun as far as social media marketing goes, try a few

Upgrade Your Social Media in 4 Simple Steps

The realization that you need to upgrade your social media doesn’t necessarily come naturally. If you’ve had your social media pages on autopilot, posting sporadically or simply relying on the status quo to get by, then you might not recognize there’s a problem brewing. It’s like when you’ve been driving