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Tag: social media marketing

Marketing habits of successful franchisees

7 Marketing Habits of Successful Franchise Owners

If you have lofty plans to purchase or grow a franchise location, it’s essential that you stick to habits and behaviors that have worked for successful owners like you. In this article, we discuss marketing habits in particular, although there are many other daily habits that can help you achieve

online shopping and social media tips

The Best 7 Social Media Tips for Small Businesses

Social media can be a powerful tool, but it can also be overwhelming and confusing. As a franchise or small-business owner, you are inundated with social media tips and technology options. Which platform should you focus on? How do you get started? How the heck do you use Reels? It’s

social media trends lady getting likes on social media

Top 5 Social Media Trends to Watch in 2022

If you’re like most business owners, you’re wondering what the next big social media trends will be. After all, everyone is looking for an edge in this changing marketing world. Are we going to see new social media platforms in the coming years, or will existing ones continue to expand? 

12 days of local content ideas

12 Days of Local Content Ideas to Boost Your Following

In between sipping eggnog, exchanging white-elephant gifts and baking cookies, you still have to find time for posting local content if you’re a business owner. This time of year, as busy as it is for you personally, is also a prime opportunity to connect with your target audience. With local

Instagram caption ideas

11 Days of Instagram Caption Ideas

In our last post, we explained Instagram grid layouts — an easy way to make your page look like one cohesive work of art instead of a random series of photos. Now that you’re an Instagram grid guru, you might be wondering, what do I post on Instagram? Glad you

quick guide to instagram grid layouts

Quick Guide to Instagram Grid Layouts

Around the world, thousands of businesses use Instagram to market their products and services. Whether you’re selling your new lipstick line or promoting your life coaching program, there are so many ways to connect with your target audience, build a following, and grow your business. One way to connect with

3 Critical Questions to Ask Before Slashing Your Marketing Budget

This post was originally published in October 2020 and has been updated. There are many different ways to trim your budget as you consider your business spending for 2022. While there may be certain cost-cutting measures you can take, however, your marketing budget should not be one of them.  Internet

3 big reasons you need influencer marketing

3 Big Reasons You Need Influencer Marketing

It’s harder and harder to get people’s attention these days. As consumers thumb through their social media feeds, you have only nanoseconds to stop the scroll. Marketers are getting savvy about solving this problem, however, and influencer marketing is one way to stand out from the crowd. Influencer marketing involves

4 Big Reasons You Need Localized Social Media Content

Social media is the first and last impression your customers will see of your brand on the web. You need to stand out from the competition and post localized social media content that is engaging and speaks to your audience.  There are several benefits of posting localized social media content