As we trudge through the final days of 2020, many people are ready for this year to end and welcome in 2021. If you’re a social media manager (by name or by definition), the burnout can be real. However, when the clock strikes midnight on
Social media mistakes are not uncommon — and they could be costing you big if you continue to repeat them. The most terrifying social media mistakes are the ones that might just scare away your followers for good. Is your social media page turning into
The changes brought about by the pandemic have been felt universally — and franchise organizations everywhere have had to pivot, adjust and change with the times. Social media marketing for franchises has become more important than ever. Those businesses that haven’t embraced social media marketing
With the recent launch of Rallio Local for Small Business here at Rallio, we’ve had a few questions come up about outsourcing small-business social media. It’s not an unusual question by any means. Most small businesses’ social media needs are greater than their resources. After
As a small-business owner, you might know it’s important to have a social media presence. At some point when you’re wearing multiple hats, however, you also might forget to pay attention to your social media — much less think about doing a social media SWOT
Sometimes, the simplest social media tips are the very best social media tips. There’s no need to complicate matters when you’re trying to figure out how to be impactful on social media for your brand. In keeping with that idea, today’s blog article features social
Is email marketing alive and well? Or is social media marketing the only option nowadays? It’s a question on many a marketer’s mind, but it’s not one you necessarily have to answer definitively. Integrating your email marketing and social media marketing will give you yet
When you consider the number of social media management tools available, it can feel overwhelming trying to choose the best ones for your franchise. Especially right now when you may be dealing with new challenges related to COVID-19, you need to know that any money
In between scrubbing your baseboards and organizing your junk drawers this spring, remember to dust off your social media marketing strategy, too. Tidying up your accounts will help ensure your online profiles are working overtime to generate leads and build relationships through daily engagement. The
You’ve heard the expression “The more things change, the more they stay the same,” right? That’s relatively true on social media, at least in terms of the most popular trends. At its core, social media is just that: a social venue, designed to connect communities
