With all the different “top franchise” lists available, it’s easier than ever for franchise candidates to research their options for a franchise investment. Franchise Business Review’s Top Franchise Opportunities is one such list, with the distinct advantage being its focus on franchisee satisfaction and performance. For the most recent ranking,
Buying a franchise is a significant investment — and it goes without saying that franchisees want to be successful in business to make that investment worth their while. Having a clear marketing plan for them will help them come out of the gate strongly and continue to grow. If you’re
One of the divisions at Rallio is called Rallio Local, wherein our customers entrust our team with managing their Facebook ad campaigns, as well as responding to their social media engagements and any online reviews that appear on Google and Facebook. I happen to be the person in charge of
With Rallio’s recent launch of the Rallio Local division, we’ve created an in-house agency that helps our clients create and execute a local content strategy on Facebook and other social media platforms. One question that comes up frequently is what exactly local content is and why it matters. If you’re
If you read about the most recent changes to Facebook’s algorithm, then you might be wondering how the changes affect brands. As a social media and reputation management firm, Rallio always strives to help brands optimize their online presence and their advertising budgets. So if you’re in full-on panic mode,
Most top brands today would agree that having a presence on social media is a must. If your business has multiple locations run by individual owners or managers, however, it’s not enough to tell your franchisees to set up accounts on Facebook, Twitter and LinkedIn. They’ll need some guidance to execute
As a franchisee, you likely have at least a vague idea of the importance of social media to your business. That is to say, you keep hearing that you need to be on social media. But can you succinctly explain why, how, where and when? It’s a complicated area of
