Learning how to market your business on social media is a skill that not every small-business owner has time to tackle. Understandably, many small businesses start out doing the bulk of their social media marketing themselves. In time, however, you might find you need the help of a team. Even
Throughout the COVID-19 crisis, virtually every type of business has had to pivot in order to continue reaching customers — who are spending more time online than ever before. Throughout this time, we at Rallio have been helping businesses find ways to change things up and strategize for social media success.
Becoming a small-business owner is a bit like skydiving. When you jump out of a perfectly good airplane and free-fall with the hope that your parachute deploys, you’re taking a huge risk, obviously. The same is true when you make the conscious choice to step outside your comfort zone for
As a social media company, Rallio has worked with businesses in all different industries to help them pivot during the pandemic and find social media success. Whether they were offering virtual classes, curbside pickup or restaurant takeout, we’ve been able to help spread the word about any changes to the
If you’ve successfully gathered a respectable amount of followers on your page, you probably want to do whatever you can to keep them. In an ideal world, you would avoid any social media mistakes, hang on to all those followers and keep getting more of them. What sometimes happens, though,
If you’ve been in business for any length of time, you might already know you need to have a social media presence. Some owners choose to DIY it, and others opt for outsourcing their social media. In either case, there is often a learning curve of social media expectations versus
As a business owner, you deserve to know the return on investment from your marketing efforts — including money spent on social media marketing. You also deserve to understand the complexities of social media metrics and ROI. We’ve coached thousands of business owners on social media and ROI. More often
The basics of franchise social media are more relevant today than ever before — particularly given the current challenges so many businesses are facing. If it’s been a while since you dusted off your social media marketing strategy, now would be an excellent time to do so. When you do,
If you need social media content ideas, you’re not alone. Many businesses don’t have the time or desire to come up with social media content every day, let alone get it posted with a caption. Oftentimes, you need look no further than the four walls of your business for ideas
No matter what the industry, COVID-19 has affected businesses everywhere, along with the consumers who buy from them. Given the global impact this virus has had, it’s important to adjust your messaging and social media marketing to reflect the current times — whether your business is booming or struggling because
