When you’re building a brand, one of your first orders of business is getting your message in front of the right audience. From social media to word of mouth, you have so many tools at your disposal to accomplish this task, so where do you begin? To answer this question,
Instagram has become a popular way for brands to connect with their target audiences and build a fan base using visually engaging content. If you’re looking for ways to boost your Instagram following organically, running a contest can be a quick, fun means to building brand awareness. Unlike many other
There’s a lot to learn when you’re first getting started with social media marketing, and even when you’ve been doing it a while, there’s still more to discover. Rather than get overwhelmed with the things you don’t know, try choosing one or two new ideas to explore each week. Over
If you read my last post on Social Media Terms Your Company Should Know, you learned about the most common terms on the major platforms: Facebook, Instagram, LinkedIn and Twitter. (I also included a roundup of terms that are common across platforms.) In case you didn’t quite get your fill, today I’ll
Social media has a language of its own, and being able to speak it fluently is critical to any business’s success today. From basic terms such as “comment” and “like” to the more complex “handle,” there is an endless number of terms to know. Today, I’ll go over some of the
As you may already know, hashtags are conversation starters. You can use them on Twitter, Instagram and Pinterest (less so on Facebook) to connect with your target audience around topics of relevance to your brand. You can also create brand-specific hashtags for various purposes. For example, as Becca Edwards notes
When you’re looking to boost your Twitter following, it’s tempting to want to make it happen overnight. Nobody wants to have 43 followers when you could buy thousands all at once, right? However, buying followers or resorting to other black-hat tactics simply won’t get you the kind of long-term engagement
We often talk about leveraging social media to boost a brand’s reputation, customer base and connection with its audience. But let’s not forget about the importance of building a personal brand as well. People are more likely to buy from people they trust, and social media offers multiple ways to build
Those who know me know that I’m quite fond of the proper use of the English language. Yes, I am that person who notices typos, errant apostrophes, commas where there should be periods, and incorrect word usage such as “there” when it should be “they’re” or “their.” Shudder. I also am quick
This is not a post telling you all the things you’re doing wrong on social media. Nor is it a list of things you should be doing to increase your social presence. Now that we’ve gotten that out of the way, I’ll tell you what we will be discussing today. It
