If you’re familiar with employee advocacy, then you might be aware of some of the benefits. By engaging your employees as brand ambassadors on social media, you’re able to increase engagement and reach for your brand. Employees who share both their own images and videos,
Pet Supplies Plus (PSP) is a multi-location retail franchise organization with over 520 locations nationwide. As the preferred technology supplier for PSP, Rallio provides the social media SaaS and employee advocacy platform needed to manage, schedule, optimize and grow the chain’s entire social media presence
One of the fastest-growing trends in social media is employee advocacy, in which employees become loyal ambassadors for your brand. With more and more companies adopting employee advocacy programs, you might be wondering what types of content your employees should be posting for you. Of
The concept behind social media influencers isn’t exactly new, as brands have long used influential figures to promote their products. Look back into the previous century, and you’ll see Coco Chanel as one of Time magazine’s 100 most influential people, or even Santa back in
When it comes to reaching local customers, it’s imperative that your online business listings are up-to-date and consistent across the web. That’s easier than said than done unless you have the right technology helping you manage your online listings. Rallio’s Business Listings technology makes the
Typically here at Rallio, our blog content focuses on practical tips and strategies you can use to amplify your social media presence. Every so often, we get the urge to knock down the guardrails of traditional content and throw a little parody post your way.
We’re about a week into 2021, and we’re acutely aware of how quickly time is passing. For franchises and SMBs that are still wondering how to approach their social media marketing this year, it’s important to be aware of the top Instagram trends. With expanded
If you haven’t set up an employee advocacy program for your company yet, now is a great time to get things rolling as we begin a new year. With employee advocacy, you enable employees to publish branded content to their social media pages. With a
There isn’t any modern year in history that’s impacted the world as monumentally as 2020. While it’s easy to get caught up in the difficulties, grief and sadness of the past year, there are also reasons to stay positive. There are many good things that
As we trudge through the final days of 2020, many people are ready for this year to end and welcome in 2021. If you’re a social media manager (by name or by definition), the burnout can be real. However, when the clock strikes midnight on
