Before the new year rolls in, social media marketers are always trying to come up with new and creative ways to advertise their brands on social media. After all, this is the time of the year when everyone’s making New Year’s resolutions, and small businesses are no exception. As we
Social media marketing has undergone a lot of changes over the past decade. Some of these changes have been for the better, some for the worse, and some are still up in the air. But regardless of how you feel about social media marketing, you can’t ignore it if you’re
It’s that time of year when everyone is looking for inspiration for their social media posts. You’ve no doubt seen a lot of them already, with people sharing pictures of their Christmas trees, wishing one another happy holidays, and sharing their best Rudolph jokes. Unfortunately, people may start to grow
Social media is a great way for businesses to connect with their customers and build relationships, but it can also be a huge time-suck if you don’t know what you are doing. In this post, we will show you how to run an easy social media audit that will help
At the end of the day, social media marketing is all about getting more people to engage with your content — and that means it needs to be exciting enough for them to want to react to your posts and share them. The best way to do this is by
Social media growth is something most franchise brands, independent business owners and influencers are striving for, but it doesn’t come easy. It requires thought and effort. If you use social networking as simply a means to an end (aka sales) and not as a way to connect with your customers,
When you’re thinking about taking photos or videos for your business, there are a lot of things to consider. Do you want to show people your product? Will you be using it in an ad or on your website? Are there any specific colors or themes you want to highlight?
If you’re like most small businesses, your social media marketing is hit or miss. You probably have more work to do than you think. And social media is a marathon, not a sprint, so results don’t come lightning quick. Tired of spending hours on Facebook, Instagram, Twitter, and LinkedIn trying
With the rise of social media, we have seen an increase in the number of brands building their own voice in a crowded space. One of the most effective methods of establishing your unique identity is through brand storytelling, the practice of sharing your values, background, and reasons for doing
If we’ve learned anything over the past couple of years, it’s that social media is critical to the success of local businesses, creators, and influencers. Yet at the same time, some brands may struggle to find the right strategies for connecting with and influencing their audiences. If that sounds like
